Artist Outlook 2012: Rascal Flatts
Last year was big for Rascal Flatts.
In 2011, the boys were heading into what appeared to be a little comeback. Their last album, Nothing Like This, was riding high on the charts heading into 2011 and remained one of the best selling albums of the year.
The singles from the record reached #1, #2, and #3 on the charts. That’s not bad for these guys and it appears they’re ready for more success in 2012.
With a new single just released to radio and a tour already planned, Rascal Flatts is primed to continue major success throughout this decade.
Rascal Flatts in 2012
It’s been 12 years since Rascal Flatts first entered the heads and hearts of country fans.
The guys had an entirely new sound at the time. Back in 2000, country music was shifting to a more pop-friendly sound. Rascal Flatts soon came to prominence as they led the pop-country movement. The trio would turn in some of the biggest albums and hit singles of the decade.
As the new decade came along, Rascal Flatts appeared to be slowing a bit.
That was the case until the band’s former label, Lyric Street closed their doors. This moment seemed to mark an important moment in the life of Rascal Flatts.
The band teamed up with the hottest label in country, Big Machine, and came out with a great single, Why Wait, and their last album, Nothing Like This. The last couple years have been a huge success and things are looking to go even bigger in 2012.
New Single: Banjo
The first item on the list for 2012 in the Rascal Flatts’ camp is the new single, Banjo.
This song sounds like the classic Rascal Flatts hit. The song is pop-country, but there is a little more twang in the vocals. It seems as if Rascal Flatts wants to stray true to their true selves while also venturing outside their comfort zone to try new things.
I think that’s a great thing to do.
It seems like established artists can get stuck as they move along in their careers. They struggle to find new challenges and interesting. With this song it seems like Rascal Flatts is finding something a little different to keep them interested while still putting out a great single for the fans.
I’m sure this one will be a huge hit in the first part of 2012. In fact, I predict that Banjo by Rascal Flatts will reach #3 on the country charts.
As Banjo climbs the charts it would make sense for the album to be released around the March or April timeframe.
The guys have been seeing their singles rise pretty fast for the good part of ten years. Their singles usually scale the charts in about 3 to 4 months where other artists see their songs take 6 months or in some cases 12 months to reach the peak on the charts.
Expect the album, not yet named, to be released around April. This is a great time for artist to release albums. It aligns perfectly with the ACM Awards where the guys could even preview their second single from the record, further propelling initial sales.
The last couple albums from Rascal Flatts have reached platinum status for shipments of over one million. These numbers are lower than the 4, 5, and 6 million per album numbers they were shifting in the mid-’00s.
A million is pretty respectable, though, and it seems like the guys are setting up well for a possible run at the two million mark. It doesn’t happen much these days. One recent example of an album breaking the trend was My Kinda Party by Jason Aldean, which sold over two million over about an 18 month timeframe.
I think Rascal Flatts should do well with their next album and good things are in store with new music from them in 2012.
A Rascal Flatts tour is already planned for 2012.
The guys hit the road this month for their Thaw Out Tour. One thing the band has been over the last decade is a huge draw in concert. They’re frequently at the top of the best selling concert ticket lists each year. This tour should be no different. The guys bring their unique sound and energy to the road every year and really pack the places where they play.
I’m sure 2012 will have a great new show with plenty to look forward to out there on the road. Rascal Flatts are road warriors. They rarely take breaks from the road and know that to really get to their fans they need to travel and play live.
Hunters Hayes will join Rascal Flatts out on the road as well as Sara Evans. These are two of my other favorite artists. Sara is having a great comeback and Hunter is a rising and talented artist.
In other Flatts news there are some interesting things happening.
The Denver Broncos quarterback, Tim Tebow, has declared Rascal Flatts to be his favorite band. That’s a pretty good compliment from one of the biggest stars in sports right now.
There is also news that Rascal Flatts will join Journey on an upcoming CMT Crossroads. These two groups singing classics like Don’t Stop Believing and Separate Ways? Are you kidding me?! I’ll be watching for sure.
2012 looks to be a great year for Rascal Flatts.
The guys have a full schedule of events planned and if you’re a fan you should be getting really excited about what’s coming up.