Trace Adkins is probably a little frustrated with how the last few years have gone at least in terms of his singles. It’s a different landscape in the music business today, but the fact remains that hits produce success just as they always have.
The one thing Toby Keith’s record label has struggled with is getting hits for other artists other than Keith himself. Trace has had a few good hits and now he’s looking for another one. He might just have it.
Watch The World End – Trace Adkins
It’s interesting that this song comes out the same week as Trace’s new album. There is little buzz around this record, but maybe Trace is looking for the slow build this time. A hit song would certainly boost buzz and sales.
Trace is one of the all time greats. The man does know how to find a hit and he might have a good one with this song. It’s about a guy that’s looking at the world around him. He’s seeing how things are going and he knows that someday the world will end even if it’s just for his own life.
And after thinking about all the things he would do he realizes that all he would want to do is watch it all end with the love of his life. It’s a good perspective. In the end you can’t really end love and that’s a powerful emotion for a song.
Pop singer Colbie Caillat comes on board for the song. She has a great voice that does really well to add the harmonies on this song. It looks like Trace has a few guests on this record. It could be a slow surprise hit this year.
Chart Estimate: #15
CML Points: 82/100
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