I’m a Kane Brown fan. His story is pretty cool. He came from a tough background and worked hard to build his chops and built a really strong following using social media and digital channels. Now he’s got big label support and things are right on the edge of taking off.
But it’s been kind of confusing to figure out the single strategy with Kane. He’s always released a bunch of new songs, but with radio it’s been a little different.
It looks like this is the next official radio single.
What Ifs – Kane Brown
Pretty good song right here. A popular moment in life. A different way of looking at it. And you have a really modern country beat to kind of pull things together. It works. It sounds like it should be a hit at radio.
You have two people that are right on the edge of taking the jump into love. There are a number of “what ifs” that go into a situation like this. You have people in your ear telling you things. You have your own feelings and you’re right on the edge, but maybe not quite ready to decide.
Lauren Alaina joins in on this single and that’s a good thing. She’s back to being a rising country artist and Kane is right there with her. Together they have a really good sound. It adds some depth to a song like this.
Kane is still looking for that first radio hit. This one sounds as good as any song that could become that hit.
Chart Estimate: #15
CML Points: 85/100